Blog
Out With the Old Frame System, In With the New Traxx Frame System
A problem I have when calling potential clients to introduce our Traxx Frame System for their fleet of box trucks or trailers is my “competition”. As a result of some bad experiences with other non-comparable systems provided by our competitors, getting potential clients to try our Traxx system is sometimes hard. They’ve experience zip ties, There are other non-comparable systems being sold making it hard for me to get the potential client to try the Traxx Frame, as a result of a bad experience with one of our competitors, such as: Zip Ties,...
read moreLandmark International Trucks is a fleet resource, not a vendor!
I am so use to companies in all types of industries simply taking orders from their customers and not really offering any value or knowledge. I realize, in some situations, this is all that is needed and what the customer wants but there are plenty of others where the customer would benefit from so much more. I find this to be very true in the fleet graphics world. Orders are taken and transactions are made but customers are rarely challenged or educated. The vendor doesn’t want to “rock the boat” or complicate the...
read moreWhat is fleet graphic consulting?
People ask me what I do for a living all the time and I quickly reply back that I am a fleet graphic consultant. I then notice a “somewhat” puzzled look on their face and realize I have some explaining to do. Here’s what I tell them: A fleet graphic consultant is someone who has all the capabilities to get any fleet graphic project completed. Their quality and service is impeccable and it is always done at a fair price. They are not order takers although, sometimes, that is all that is needed. In most cases, they...
read moreTaking Advantage of The Traxx “Changeable” Frame System
Back in June, 2012, a local furniture store added a new product line, “The i Comfort Bed”. They have been introducing this product to the public through graphics on the sides of their box trucks. Recently, they decided to take advantage of the Traxx Framing System which allows them to change the message on the sides of the truck to keep current with products and promotions. In a matter of 15 minutes per side their message can be changed allowing them to integrate more of their marketing into their own fleet of box truck mobile billboards!...
read moreKlosterman Bakery embraces the Advertising Trucks Changeable Billboard System!
Klosterman Bakery has embraced the Advertising Trucks changeable billboard system and is using their personal network of rent free billboards to the fullest. Don’t just take it from me, here is what Klosterman’s Director of Marketing had to say: “Klosterman decided to utilize the Advertising Trucks changeable billboard system in 2011. It has provided us a way to use our route trucks as a rent free medium for advertising. These trucks are on the roads all day so it only makes sense to optimize an essential...
read moreServatii saves advertising “dough” with changeable fleet billboards!
Servatii, the largest local pastry chain in the Cincinnati/Tri-State area with over 13 neighborhood locations from West Chester to Crestview Hills, and Beechmont to Fairfield, recently opted to install the Truck Framing System on their fleet of 17 foot box trucks. A far cry from the horse drawn wagon Servatii founder’s delivery method in the late 1800’s, box trucks now make deliveries across the region. In an attempt to stand out from competitors, as well as attract clientele, these trucks are now rolling billboards for the most...
read moreFleet Graphic Content: Traditional Vehicle Wraps Versus A Changeable Truck Billboard System!
Should the information be the same? At first, the answer appears to be yes. The graphic content for your changeable graphics would be the same as the traditional vehicle wraps. However, when you really think about it, there should and will be some common elements but they are really very different products and should be used accordingly. I have four very simple rules regarding traditional vehicle wrap content: Who you are, what you do, how to get a hold of you and assume people are stupid! WHO YOU ARE? Your logo should dominate the...
read moreChangeable Fleet Graphics for Your Own Private Fleet
I received a phone call a couple of weeks ago from a company in Knoxville, Tennessee that has its own fleet of box trucks and semi-tractor trailers. The owner told me that they have 12 locations throughout Knoxville and for many years they have spent tens of thousands of dollars on outdoor billboards. They found us online and learned more about our Traxx Framing System for their private fleet. They loved the fact that our Traxx Framing System: is a four sided frame that is flush with the truck looks like it is part of the box trucks/trailers...
read moreMarcos Pizza uses their fleet to solve signage problems and drive business!
The only shopping center off of my home exit contains multiple stores – a few have been there forever but most seem to come and go. One of the main problems appears to be lack of visible signage to the thousands of cars that pass through each day. Most of the stores sit back off the main road and are hardly noticed. In fact, we even forget half of them are there. When I started to see signs that a Marcos Pizza location was opening up there, it shouldn’t surprise you I had my doubts it would succeed. Man, did they prove me...
read moreTop 5 reasons to utilize the Advertising Trucks Traxx billboard system for your fleet!
PROVEN: The Advertising Trucks Traxx billboard system is the most popular in the world and currently utilized by over 10,000 companies in 11 countries. AFFORDABLE: Mobile billboards are one of the most cost effective mediums available and our systems’ competitive price allows your company to take advantage of this. QUICK AND EASY: The system can be installed in 2 hours per truck with change outs taking a mere 30 minutes per truck. This minimizes vehicle downtime with little disruption to your schedule. LIGHT AND SLIM: The system is very...
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