Blog
No need to increase your advertising budget…just reallocate!
It amazes me how people are set in their ways. They’ve been successful doing the same things year after year but never stop to think, “Have I been as successful as I can possibly be?” You have been good but could you have been great? This applies in the advertising world too. Companies that have been in business for 50+ years continue to do things the exact same way, year after year. I agree some of this is justified, but think there are plenty of things they can do much better. For example, despite the obvious effects of fragmentation on...
read moreMaryland Library looks to Advertise while making money with their changeable billboard system!
Carroll County Public Library began in 1863, when the Westminster Public Library was founded by Reverend J.A. Monroe and Dr. Charles Billingslea. The library was supported by membership dues and fines, and was open to the public on Friday afternoons. Today, they have system-wide circulation exceeded 4.4 million and 10,332 children and teens participated in CCPL’s summer reading programs. CCPL has maintained the highest circulation per capita in Maryland since 1994. The technology behind the Traxx Framing System makes promoting new or seasonal...
read morePhoto shoots can help take your fleet graphics to a whole new level!
When we first started introducing wraps and idea of using your fleet as rent free billboards, most looked at us like we were crazy. They couldn’t even fathom the idea. It was too “out of the ordinary”, “cutting edge” or risky. However, due to the gradual fragmentation of traditional advertising, businesses were forced to find other ways to reach consumers. They needed a medium that you couldn’t ignore, switch, turn off, zap or fast forward through. A medium that was totally unaffected by this widespread fragmentation. This is when the light...
read moreUtilizing a Truck Frame System as Neighborhood Billboards
With today’s zoning Laws, how do you get a large outdoor billboard into a neighborhood? It’s easy with the World’s #1 quick change truck advertising frame system for your fleet of box trucks or semi-truck trailers. What’s a better way to reach neighborhood residents? A small newspaper ad which they will use for their fire pit or a 20′, 24′, 26′, 28′ box truck, and or a semi-truck trailer? As a retail company, if I offered you RENT FREE billboards in residential communities and all you had to pay for was production and installation,...
read moreTake advantage of your fleet and make your truck ads go to work for your company!
It’s amazing to me that more companies don’t take advantage of the fleet space they already own. It’s rent free, production only media. Yet, they always seem to take full advantage of TV ads, radio ads, billboard ads, online ads, etc. It’s traditional ad media that requires payment of monthly rental and is severely affected by fragmentation. I’m not saying these avenues don’t work, just that it seems a little “backwards”. Traditional media fragmentation has made them less and less effective and harder to figure out, and the monthly...
read moreDesigning TRAXX Banners for Seasonal and Promotional Use [Part 1]
![Designing TRAXX Banners for Seasonal and Promotional Use [Part 1]](https://www.advertisingtrucks.com/wp-content/uploads/Yuengling-184x184.jpg)
Having a TRAXX system allows you to have a lot more creative freedom for different messages you want to show. If your company typically has a very structured brand, but you’re going to be having a “Blow Out” sale, you could come up with a design that really stands out. Keep in mind that these are moving billboards, so keep your text to a minimum with eye-catching images or products and bold colors so that it won’t be missed. In this example, the company wanted to match their trucks to the advertising they had on the outside of their...
read moreDoes a framing system damage my box truck or trailer?
To put it bluntly, NO, absolutely not! In fact, adding a frame system to a box truck or trailer may increase the value. The next owner has the system already in place and can take advantage of it if they want. It’s rent free, production only advertising space. If they choose not to utilize the truck billboard system, it’s no problem because most systems are low profile / hardly noticeable. However, if necessary, most frame systems can be removed from the box or trailer with no issues. Truck frame systems have been around for quite some...
read moreHow do I clean the advertising skins on my straight truck?
Keeping the advertising skins clean on straight trucks is really very easy. Consistency and care are the two critical points. Before I tell you how to keep these advertising skins clean, we first have to identify the type you are utilizing. The first advertising skin option is a less durable, promotional one. These graphics are used for a shorter amount of time or changed more frequently – possibly a quarterly promotion, grand opening or seasonal sale. They aren’t up for the long term (a year or less). Since these advertising skins are...
read moreDo I have to remove my current graphics to install the Traxx Frame?
No! This is why companies hold so much value in the Traxx Frame System, once the frame is installed, the banner slides over top of your current message. If you have full body wraps on your fleet of box trucks and or Trailers, our installers remove three (3) inches per side to affix the Frame directly to the box truck or trailer, the frame is ½ inch thick making the Traxx Frame flush with the Frame of the box. Once the frame is installed we can now switch your message in a matter of 20 minutes per side without removing the current wrap. A...
read moreFurniture stores are embracing the Advertising Trucks Traxx system for their fleet!
One of the categories that is really embracing the Advertising Trucks Traxx billboard system is furniture / home furnishings. After speaking with many of these companies, I found out the main reasons why. Some of the reasons were very obvious while others are not but make total sense. A rent-free billboard on wheels – They own the space so why not use it to the max. This works when the vehicle is on delivery, parked in a driveway or in a visible location. For the cost of production only, you can place your billboards in the exact...
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