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Dr Pepper Snapple Gets Creative with their Fleet!

 

 

 

 

Cincinnati Cyclones graphic

Cincinnati Cyclones graphic

 

The Dr Pepper Snapple Group has a fleet of side-loader trucks that transport product all over the Greater Cincinnati area.  They go out almost every day and visit key areas and destinations all over the city.  Until recently, the trucks were simply branded with a 7UP message.  However, due to a new partnership with the Cincinnati Cyclones hockey team, the whole fleet of side-loader trucks was outfitted with Advertising Trucks Traxx billboard system on the back.  This was a huge win-win for both parties.  The Cincinnati Cyclones were able to promote ticket sales and special promos and the Dr Pepper Snapple Group transformed the backs of their trucks into a changeable network of rent FREE billboards.  It strengthened their partnership and provided excellent exposure for both of them.  When the Cyclones season ended, the Dr Pepper Snapple Group team was able to quickly, easily and cost-effectively change out the graphics – replacing them with an advertisement for Vita Coco Water.  It’s perfect timing for Vita Coco because summer was approaching and the temperature is on the rise.  Who will get to benefit from this valuable space next???

Vita Coco graphic

Vita Coco graphic