How Can I Benefit
How Can I Take Advantage of Advertising Trucks’ System?
“I am a manufacturer or consumer products marketer and I have my own fleet of trucks.”
This is the most common and straight forward type of program we engage in. This scenario usually pulls from an existing budget that is either cap ex (fleet acquisition and identification) or marketing and advertising (better buy than traditional billboards or electronic media). Changing the message easily and frequently is the reason most clients change from cut vinyl lettering or wraps. Or some clients who hadn’t used their truck in real estate as an advertising asset see the value as opposed to traditional media buys. This program truly uses Your Trucks to promote Your Messgae and creating Your Media from an expense that isn’t going away!
“I am a department store, specialty store, or grocer with my own fleet of trucks moving other company’s products through my distribution points.”
A mass marketing bang for buck no brainer! A little more entailed than box 1 because it involves two entities communicating and possibly sharing in the investment—but it’s just old fashioned co-op advertising that reaches millions of people at some of the lowest CPM’s in the business. Instead of a truck with the retailer name on it and maybe a positioning statement, why not promote your store with big bold seamless graphics and feature some of the great products you carry? And while you’re at it, why not rotate them seasonally and geographically? Yes, it is that easy to take your advertising to another level.
“I own a fleet and I would like to rent my truck sides as billboards to a third party advertiser.”
Anybody in their right mind who has the variable cost of operating a fleet should be open to offsetting some cost with ad revenue or help strengthen relationships with clients at the very least. With fuel, insurance, and payroll expenses mostly out of your control, why not let Advertising Trucks help offset some of these costs? If you have clients you haul for constantly and would like to solidify your relationship then that should be your first step. We can make your trucks look like your clients which will only help build their brand and position you as a true partner.
