Advertising Trucks

Great but who pays for it?

LV Semona — Wed, 16 May 2012 15:30:47 +0000

Our patented Traxx technology makes a “quick” and easy change of your truck media message a no-brainer.
What isn’t so easy, is figuring out how to pay for something that makes so much sense but isn’t in the budget.
It’s like when gas prices started going up and your fuel cost was “over-budget”. You couldn’t do without so you passed on the cost to customers or pulled something less important or effective out of another budget right? It is a new, unbudgeted item that is great it’s just not a line on your spreadsheet! Here’s an idea…
Ideally the frames should come out of Logistics/Operations as a capital improvement/up-fit. Maybe even built into a lease if you go that route. Then, the skins/graphics should come from Marketing budget and take the place of something that your company doesn’t own! Like renting eyeballs or ears from somebody else when you have your own media to hit with marketing eye candy 24/7!

Rent FREE Billboards…Production only!

Michael Ries — Tue, 08 May 2012 11:58:37 +0000

If I were to give you multiple billboards scattered all over your coverage area and all you had to pay for was the design, printing and installation…would you do it? No monthly rental…just the production costs to get your message up. The unanimous answer is YES, I would be almost crazy not to! Any company with their own fleet of box trucks (big or small) that isn’t utilizing the Traxx billboard system is missing the mark. You have these Rent FREE boards at your disposal and you aren’t using them the best way possible. The Advertising Trucks Traxx billboard system immediately transforms your fleet into a changeable network of Rent FREE billboards. Your trucks reflect your current advertising message or promotion and the change outs are quick, easy and cost effective. Don’t let your Rent FREE space go to waste. Contact Advertising Trucks today to see how your company can benefit from the Traxx system.

Changeable mobile billboards!

Michael Ries — Tue, 03 Apr 2012 11:51:17 +0000

After 30 years as a radio executive, I learned that while for most clients, reach and frequency were the keys to a successful marketing campaign, it all started with a timely, creative commercial message. Smart clients would time their creative to reach the consumer with seasonal promotions and special sales to drive added traffic and increased product sales.

Until recently, truckside advertising has been limited to logo or branding messages utilizing cut vinyl or full vinyl wraps, designed to provide reach and frequency for three to five years. While this brand reinforcement is extremely effective and cost efficient for many companies, the only downside is the lack of flexibility to change the message more frequently without incurring the added downtime and expense of stripping and adding new wraps to your fleet vehicles.

What if there was a way to turn your fleet trucks into a rent-free changeable mobile billboard?

Now there is ….Traxx Global has partnered with Advertising Trucks to bring the best quick change Truckside Billboard System to the roads of the USA.

The Traxx framing system allows you to rotate your creative, keeping billboards fresh, ads stay current, and in some cases can be reused. In less than 30 minutes, each truck can display new creative, mirroring the same promotions used on other forms of advertising like TV, radio, and billboards. Imagine effective, cost efficient, rent-free mobile billboards at your disposal. Now you can with TRAXX……

To learn more go to www.advertisingtrucks.com or call Rick Porter @ 513-309-3250

Why Utilize the Advertising Trucks Traxx Billboard System?

advetruckadmin — Mon, 19 Mar 2012 10:40:29 +0000

Cost Effective – compared to any other form of advertising.
Proven – utilized in 11 countries on over 10,000+ vehicles.
Quick and Easy – graphics can be changed in no time by anyone trained.
Light and Slim – barely weighs anything and very low profile.
Service – we become an extension of your comany.
Quality Assurance – we care about the finished product as much or more than you do.
All Inclusive – design, printing and installation
Support of a True Advertising Company – Advertising is what we know and do.

It’s Only a Matter of Time!

Michael Ries — Thu, 23 Feb 2012 12:44:24 +0000

A little more than eight years ago the owners of Advertising Vehicles brought a fresh idea to the advertising table in the Midwest. Vehicle wraps allow companies the opportunity to utilize the fleet of vehicles they already have to promote their company with colorful, bold graphics. The idea raised many questions from consumers such as, “why use vehicles to advertise my company and its products”? The answer seemed obvious. The images on the vehicle(s) reflect a winning attitude and drive customers through the door in a cost effective manner. A company vehicle is an asset so why not use it as a rent free billboard? At present, Advertising Vehicles has wrapped thousands of vehicles from compact cars to 53’ trailers. Visit www.advertisingvehicles.com to learn more.

Similar to Advertising Vehicles eight years ago, Advertising Trucks is in its beginning phase and begs the question “why advertise on box and semi trucks?” The simple concept behind Advertising Trucks takes vehicle wrapping a step further by allowing you to change the colorful, bold graphics as often as necessary; perfect for companies with several different products or promotions. By limiting trucks to a simple brand logo companies, are missing the opportunity to utilize the marketing space to its full potential. With the Traxx Truck Billboard System, companies can embrace the idea that their trucks are literally “billboards on wheels” and for the first time ever, the fleet becomes part of the media marketing plan. The return on investment when using a vehicle that the company owns and uses on a daily basis will be greater than any other marketing campaign due to the millions of impressions the trucks will create while driving their regular routes. With over 10,000 trucks in operation today utilizing the Traxx Truck Billboard System, it’s only a matter of time before the value is realized and tens of thousands of trucks are using this changeable Traxx system.

TOP 5 Reasons to Utilize a Changeable, Truck Billboard System!

Michael Ries — Fri, 10 Feb 2012 14:07:15 +0000

Its rental FREE! You own the space…USE IT.
It’s production ONLY media! Where else can you find this?
It’s unaffected by media fragmentation! You can’t zap it, tune it out, ignore it, etc.
It’s one of the most cost effective advertising options available! The lowest CPM option available.
It allows your fleet to reflect your CURRENT advertising campaign! You change your other messages…change your truck messages too.

Top 8 reasons to use a changeable truck billboard system for your fleet!

Michael Ries — Thu, 26 Jan 2012 18:20:05 +0000

Advertising Trucks offers a unique approach to truck advertising by utilizing the world’s most popular truck billboard system – Traxx. Our goal is to help you move from a simple branded look, to a more marketing-like approach; one that drives revenue!

Proven

Our system is the most popular in the world and is utilized by top brands like McDonalds, Michelin and IKEA – just to name a few.

Affordable

Mobile billboards are one of the most cost-effective mediums available and our systems’ competitive price allows your company to take advantage of this.

Quick & Easy

The system can be installed in 2 hours (per truck) with change-outs taking a mere 20 minutes (per truck). This minimizes vehicle downtime with little disruption to your schedule.

Light & Slim

The system is very light and slim and therefore doesn’t cause drag or have a significant affect on your gas mileage or overall vehicle weight. Also, the system is affixed to the truck using a 2-part epoxy. As a result, we don’t drill into your box and affect the warranty.

Service

We become an extension of your company and are always just a phone call away.

Quality Assurance

We care about your framing system as much as you do. Our Traxx framing systems are a direct representation of our comapny and we want them to look good and perform for their lifetime.

All Inclusive

We offer full service design that can do anything from developing a concept to print preparation. Our high quality printing will ensure your message is flawless out on the roads and our installation teams offer flexible hours nationwide.

A True Advertising Company

Everything we do is about making sure the vehicle media is an effective, accountable and valued communications platform for everyone involved.

A changeable truck billboard system for your fleet!

Michael Ries — Mon, 16 Jan 2012 16:59:37 +0000

Many companies out there already understand the benefits of truck billboard advertising and have effectively utilized a vinyl wrap to convey their branding message on their fleet. After 3 to 5 years, the message needs to be changed either from wear and tear or to establish a new marketing message. In the past, the only option was to strip the old vinyl and clean and wash the truck side and then add a new vinyl wrap for another 3 to 5 years. While this is a great solution for some clients with a singular product or brand identity, what about companies that sell multiple products and advertise seasonal products and special promotions on all other forms of advertising such as radio, television, and billboards?

Now there is a solution…..the Traxx truck billboard system from Advertising Trucks. By installing the Traxx system there is no need to remove the old vinyl (or adhesive) from your fleet. Once installed, new vinyl skins can be created to easily slide in and out in 15 minutes transforming your trucks into mobile billboards to coordinate with the rest of your marketing campaigns. Advertising Trucks stands ready to provide you with the appropriate graphic solution to fit your needs.

Truck Frame System on Trucks will Add Another Revenue Stream for Printing Company’s

Brian Hopton — Wed, 04 Jan 2012 21:45:36 +0000

Advertising Trucks and Traxx have joined forces to offer the United States a system that has already flourished in 12 other countries. Such brands as McDonalds, Michelin, IKEA, and Frito Lay currently utilize this system totaling over 8,000 trucks in operation in the World. As a large format printer you now have the opportunity to get involved at the ground level here in the United States. Advertising Trucks would like to partner with your company as a reseller of the Traxx Truck Billboard System.

Ideally, printers who already offer fleet graphics as a part of their business would benefit from the partnership. The current relationships these printers have with their clients will only be strengthened by the benefits offered to those clients through utilizing this changeable banner system. These clients that already purchase vinyl logos or graphics will appreciate the opportunity to save money in the long run while at the same time turning their trucks into mobile television commercial. Take those branding or product related messages and turn them into colorful graphics with a specific, time sensitive message and then change them quickly, easily and cost effectively. This is the idea behind the Traxx Truck Billboard System, the world’s most efficient truck banner system. Our goal is to change the mindset from simply branding to that of a more sales oriented approach, one that will drive revenue for all companies involved. For a more comprehensive look visit www.advertisingtrucks.com

For more information contact: Brian Hopton / 513/554-4700 Office / bhop@advertisingvehicles.com

Used Trailers Made New For Your Fleet!

Michael Ries — Fri, 16 Dec 2011 19:39:37 +0000

With all that is going on in the world right now and the uncertainty with the economy, more and more companies are turning to used trailers for their fleet. The only problem with going this route is the actual appearance of most of these trailers. Whether its rust, dents, graphic shadowing or old, non-removable graphics or adhesive, these trailers don’t make the best impressions for your company. In addition, it is very time consuming and expensive to remedy. Perception is reality and you definitely don’t want your truck fleet to hurt your brand or image.

The Advertising Trucks Traxx billboard system can kill multiple birds with one stone and immediately and cost-effectively allow your truck fleet to appear new. You won’t have to hassle with all the time and money involved in getting the fleet refurbished. Once installed, the best quick change truck billboard system in America will cover up any imperfections and allow you to effectively brand your company and, at the same time, make a time-sensitive or seasonal offer. These fleet graphics can be changed easily, quickly and cost-effectively and in some cases re-used. Your fleet is your director of impressions and sometimes your director of first impressions – is your truck fleet making the best impressions possible?